Privacy policy

Last updated: September 12th 2024

This privacy policy describes how Bring It Back collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bringitback.co.uk or otherwise communicate with us regarding the site. For purposes of this privacy policy, "you" and "your" means you as the user of the services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this privacy policy.

Changes To This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the site, update the "last updated" date and take any other steps required by applicable law.

How We Collect & Use Your Personal Information

To provide the services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our site and use our services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

We collect various types of personal information to provide and improve our services. This includes your contact details, such as your name, address, phone number, and email address. When you place an order, we also collect order-related information, including your billing and shipping addresses, payment confirmation, and contact details. If you create an account, we gather account information like your username, password, security questions, and other data used to ensure your account's security. Additionally, we collect shopping-related information such as items you view, add to your cart, save to your account — like loyalty points, reviews, referrals, or gift cards — and your purchase history. Finally, we may collect customer support information, including any details you choose to share when communicating with us through our services.

Some features of the services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the services. To do this, we may use cookies, pixels and similar technologies. Usage data may include information about how you access and use our site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the services.

Information We Obtain From Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect data on our behalf. This includes companies that support our website and services, such as Shopify, as well as payment processors who collect payment details—such as your bank account information, credit or debit card details, and billing address—in order to process transactions and fulfill your orders in accordance with our contract with you. Additionally, when you visit our site, interact with our services or advertisements, or engage with emails we send, we or our partners may automatically collect information using online tracking technologies, including pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this privacy policy.

How We Use Your Personal Information

We use your personal information to provide you with the services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its privacy policy and consumer privacy policy.

Wmay use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6(1)(f) GDPR.

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6(1)(f) GDPR.

We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and our services, to run analytics and better understand user interaction with the services (in our legitimate interests to administer, improve and optimise the services). We may also permit third parties and services providers to use cookies on our site to better tailor the services, products and advertising on our site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your user experience and may cause some of the services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our site is not designed to respond to such signals.

How We Disclose Personal Information

In certain situations, we may disclose your personal information to third parties for contract fulfillment, legitimate business interests, or other reasons outlined in this privacy policy. This may include sharing information with vendors and service providers who perform functions on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, and order fulfillment and shipping. We may also share your information with business and marketing partners to deliver services and advertise to you, in accordance with their own privacy policies. Disclosure may occur when you direct us to share your information, such as when requesting product shipments or using social media widgets and login integrations. Additionally, we may share your information with our affiliates or within our corporate group as part of our legitimate business operations. In the event of a business transaction, such as a merger or bankruptcy, or as required by law — for example, to respond to legal requests, enforce our terms of service, or protect our rights and those of our users — we may also disclose your personal information.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you. With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

Third Party Websites & Links

Our site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the services.

Children's Data

The services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this privacy policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Security & Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

You may have a variety of rights regarding your personal information, depending on applicable privacy laws. These include the Right to Access & Know, which allows you to request access to the personal information we hold about you and understand how we use and share it. You also have the Right to Delete, enabling you to request the deletion of your personal data, and the Right to Correct, allowing you to request corrections to any inaccurate information we maintain. Under certain circumstances, you may exercise the Right of Portability, which entitles you to receive a copy of your personal data and request its transfer to a third party.

You may also have the Right to Opt Out of Targeted Advertising, including the ability to direct us not to “sell” or “share” your personal information or use it for targeted advertising. If you visit our site with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat it as a request to opt out of such practices for the browser and device you use, where required by law.

Additionally, you may have the Right to Restrict Processing, allowing you to request that we limit how your personal data is used. Where our processing is based on your consent, you have the Right to Withdraw Consent at any time. If we decline your request regarding your personal data, you may exercise your Right to Appeal by responding directly to our decision.

Lastly, you can manage your communication preferences at any time. While we may send promotional emails, you can opt out by using the unsubscribe link in those messages. Please note that even if you opt out of promotional emails, you may still receive essential, non-promotional communications regarding your account or orders.

You may exercise any of these rights where indicated on our site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, please email us at info@bringitback.co.uk.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.